News Releases
Calgary, AB – (August 4, 2010) – The nutrient-richness of Canadian beef is recognized by dietitians across the country, and the Beef Information Centre (BIC) is key to ensuring these health professionals are provided with factual based information.
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The Beef Information Centre (BIC) has launched five new podcasts as part of its Nutricast Radio series. Three of the podcasts are geared to consumers and focus on including nutrient-rich Canadian beef as part of a balanced diet. Two additional podcasts are geared to health professionals.
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Calgary, AB – The Beef Information Centre (BIC) is launching the 2010 Canadian beef multimedia consumer campaign this week, with the aim of driving consumer demand for Canadian beef.
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Calgary, AB – Now that country-of-origin labelling (COOL) is a reality, U.S. retailers are leveraging the label requirements to build unique and differentiated store brands using Canadian beef.
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TORONTO, ON (Nov. 2, 2009) – The Beef Information Centre (BIC), which works with industry leaders in the promotion of Canadian beef, is commending McDonald’s Canada for its long-standing commitment to sourcing beef from Canadian producers. This is especially timely in light of an Internet email hoax spreading false information about McDonald’s Canada’s beef sourcing practices.
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Calgary, AB – (August 18, 2009) – As part of its effort to maximize the value of Canadian beef, the Beef Information Centre (BIC) has helped develop new beef packaging options for both retail and foodservice.
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Canadians love Canadian beef. Indeed, in a recent survey, 96 per cent
of consumers expressed a preference for purchasing beef produced in
Canada versus imported product.
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