August 4, 2010 - Health professionals learn of nutrient-rich approach to build healthier diets

Calgary, AB – (August 4, 2010) – The nutrient-richness of Canadian beef is recognized by dietitians across the country, and the Beef Information Centre (BIC) is key to ensuring these health professionals are provided with factual based information.

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April 1, 2010 - Nutrition podcasts focus on health benefits of Canadian beef

The Beef Information Centre (BIC) has launched five new podcasts as part of its Nutricast Radio series. Three of the podcasts are geared to consumers and focus on including nutrient-rich Canadian beef as part of a balanced diet. Two additional podcasts are geared to health professionals.

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March 4, 2010 - Canadian beef brand consumer campaign launches in Ontario and Alberta

Calgary, AB – The Beef Information Centre (BIC) is launching the 2010 Canadian beef multimedia consumer campaign this week, with the aim of driving consumer demand for Canadian beef.

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January 18, 2010 - U.S. retailers discover it’s COOL to sell Canadian beef

Calgary, AB – Now that country-of-origin labelling (COOL) is a reality, U.S. retailers are leveraging the label requirements to build unique and differentiated store brands using Canadian beef.

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November 2, 2009 - Canadian beef industry refutes Internet hoax involving McDonald’s® Canada

TORONTO, ON (Nov. 2, 2009) – The Beef Information Centre (BIC), which works with industry leaders in the promotion of Canadian beef, is commending McDonald’s Canada for its long-standing commitment to sourcing beef from Canadian producers. This is especially timely in light of an Internet email hoax spreading false information about McDonald’s Canada’s beef sourcing practices.

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August 18, 2009 - BIC helps develop new packaging for retail and foodservice

Calgary, AB – (August 18, 2009) – As part of its effort to maximize the value of Canadian beef, the Beef Information Centre (BIC) has helped develop new beef packaging options for both retail and foodservice.

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March 13, 2009 - New Canadian Beef Brand Launched

Canadians love Canadian beef. Indeed, in a recent survey, 96 per cent of consumers expressed a preference for purchasing beef produced in Canada versus imported product.

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