News Releases
Calgary, AB – The Beef Information Centre (BIC) is launching the 2010 Canadian beef multimedia consumer campaign this week, with the aim of driving consumer demand for Canadian beef.
Read Full Article...
Calgary, AB – Now that country-of-origin labelling (COOL) is a reality, U.S. retailers are leveraging the label requirements to build unique and differentiated store brands using Canadian beef.
Read Full Article...
TORONTO, ON (Nov. 2, 2009) – The Beef Information Centre (BIC), which works with industry leaders in the promotion of Canadian beef, is commending McDonald’s Canada for its long-standing commitment to sourcing beef from Canadian producers. This is especially timely in light of an Internet email hoax spreading false information about McDonald’s Canada’s beef sourcing practices.
Read Full Article...
Calgary, AB – (August 18, 2009) – As part of its effort to maximize the value of Canadian beef, the Beef Information Centre (BIC) has helped develop new beef packaging options for both retail and foodservice.
Read Full Article...
Canadians love Canadian beef. Indeed, in a recent survey, 96 per cent
of consumers expressed a preference for purchasing beef produced in
Canada versus imported product.
Read Full Article...