March 4, 2010 - Canadian beef brand consumer campaign launches in Ontario and Alberta

Calgary, AB – The Beef Information Centre (BIC) is launching the 2010 Canadian beef multimedia consumer campaign this week, with the aim of driving consumer demand for Canadian beef.

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January 18, 2010 - U.S. retailers discover it’s COOL to sell Canadian beef

Calgary, AB – Now that country-of-origin labelling (COOL) is a reality, U.S. retailers are leveraging the label requirements to build unique and differentiated store brands using Canadian beef.

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November 2, 2009 - Canadian beef industry refutes Internet hoax involving McDonald’s® Canada

TORONTO, ON (Nov. 2, 2009) – The Beef Information Centre (BIC), which works with industry leaders in the promotion of Canadian beef, is commending McDonald’s Canada for its long-standing commitment to sourcing beef from Canadian producers. This is especially timely in light of an Internet email hoax spreading false information about McDonald’s Canada’s beef sourcing practices.

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August 18, 2009 - BIC helps develop new packaging for retail and foodservice

Calgary, AB – (August 18, 2009) – As part of its effort to maximize the value of Canadian beef, the Beef Information Centre (BIC) has helped develop new beef packaging options for both retail and foodservice.

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March 13, 2009 - New Canadian Beef Brand Launched

Canadians love Canadian beef. Indeed, in a recent survey, 96 per cent of consumers expressed a preference for purchasing beef produced in Canada versus imported product.

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