The Canadian Cattlemen's Association

March 12, 2010 - Panago pizzas feature Canadian beef

The Beef Information Centre (BIC) has partnered with Panago, a premier delivery-takeout pizza franchise, to promote Canadian beef on three of their crumbled beef pizzas: Mediterranean Pizza, Beef Taco Pizza and Bacon Cheeseburger Pizza.

The promotion, which runs from March 1 to May 31 at 173 Panago locations across Canada, features a lightly seasoned 100 per cent Canadian beef topping combined with fresh ingredients.

Panago, known for its high quality, delicious and innovative pizza selection, continues to see value in partnering with Canadian beef producers. This is readily evident in the fact Panago is prominently displaying the Canadian beef brand during this promotion.

“Panago is demonstrating their commitment to Canadian beef in a big way,” says Judy Nelson, BIC vice-chair and a cow-calf operator near Lundbreck, Alta.
The Canadian beef brand features prominently on all Panago’s promotional direct mail materials, on in-store point-of-sale materials, in television advertising and on eight million flyers that feature the Canadian beef brand on the front page.

“The widespread use of the Canadian beef brand on Panago’s promotional materials increases awareness of Canadian beef as the highest quality with Canadian consumers,” notes Nelson, who adds that BIC’s partnership with Panago “gives us the opportunity to grow demand of Canadian beef, and to enhance the reach of the Canadian beef brand mark.”

As part of its three-month promotion, Panago is also undertaking an extensive national television campaign in prime time, including airing commercials featuring the Canadian beef brand mark during high profile NHL games on CBC and Sportsnet. The Canadian beef brand mark is also featured on Panago’s website: www.panago.ca.

For this promotion, BIC is leveraging producer dollars against private industry investment at a ratio of 1:34.


BIC’s efforts to maximize demand for Canadian beef and optimize the value of Canadian beef products is funded in part by cattle producers through the National Beef Check-Off, and through beef industry market development funds provided by the Government of Alberta and the Government of Canada.

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