The Canadian Cattlemen's Association

March 8, 2010 - Costco enhances ‘Slice and Save’ program in collaboration with BIC

The Beef Information Centre (BIC) has partnered with Costco Canada, one of Canada’s leading retailers of Canadian beef, to further develop Costco’s ‘Slice and Save’ program.

The enhanced ‘Slice and Save’ booklet provides the Costco shopper with detailed directions on the “how to” of meat cutting at home. In addition to illustrations on how to slice and trim sub-primal cuts, such as strip loins, rib eyes and tenderloins, this resource provides proper storage, handling and cooking instructions of cuts found at the grocery meat case, and profiles new cuts such as medallions.

According to Judy Nelson, BIC’s vice-chair and a cow-calf producer at Lundbreck, Alta., BIC and Costco Canada worked in consultation, utilizing BIC’s collective expertise, to create the 16-page booklet, which prominently features the Canadian beef brand mark, key consumer messaging around the goodness of Canadian beef, the attributes of AAA graded beef, Health Check information and directions to BIC’s website for great beef recipes.

“This merchandising program reinforces the quality and goodness of Canadian beef while highlighting Costco’s 100 per cent Canadian beef program,” says Nelson. “Costco remains committed to finding opportunities to grow sales of Canadian beef. They see the value in leveraging the Canadian beef brand mark and continue to work with us to deliver the Canadian beef message to consumers.”

BIC’s efforts to maximize demand for Canadian beef and optimize the value of Canadian beef products is funded in part by cattle producers through the National Beef Check-Off, and through beef industry market development funds provided by the Government of Alberta and the Government of Canada.

Return to BIC News listing