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November 27, 2009 - BIC uses Facebook to promote Canadian beef in a new way
Through use of social networking tools, Canadian beef is going to where a lot of consumers are and interacting with them in a meaningful way. The Beef Information Centre (BIC) is telling the positive story of Canadian beef in a new way, via the social networking site Facebook.
In late November, BIC launched the ‘Canadian Beef fan page’ on Facebook (http://www.facebook.com/ILoveCanadianBeef). The page has seen rapid growth of the fan base in a very short period of time. In just two weeks, the fan page boasted over 2,000 ‘fans’ of Canadian beef, including people from the United States and Europe. Posts to the fan page are also sent simultaneously to Canadian Beef’s Twitter account (@CanadianBeef).
“The goal of the page is to create a place where consumers and the beef industry can interact on a more personal level about our product,” says Ron Glaser, BIC’s executive director of communications. “Many of our consumers are passionate about Canadian beef and food in general, and this Facebook page allows them to share that passion with BIC and with each other.”
Included on the ‘Canadian Beef fan page’ are consumer-focused beef stories, recipes, nutrition information and tips that are updated daily allowing fans to further share the information within their own Facebook networks. Fans also can post their own comments and stories about Canadian beef.
BIC is also encouraging beef producers to join in the fun by visiting the ‘Canadian Beef fan page’, becoming a fan and encouraging their friends to become fans as well.
“Beef producers themselves are often the best ambassadors we can have for our industry and product,” notes Glaser. “We want producers to join us in this exciting forum, interact with consumers and really help us communicate to Canadians that not only is Canadian beef a great choice for their families, but that Canadian beef producers care about the food they produce, the animals they raise and the land they manage.”
BIC’s efforts to maximize demand for Canadian beef and optimize the value of Canadian beef products is funded in part by cattle producers through the National Beef Check-Off, and through beef industry market development funds provided by the Government of Alberta and the Government of Canada.
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