August 27, 2009 - New BIC website aimed at producers, ag media

The Beef Information Centre (BIC) has launched its own producer-focused website, which offers a new direct form of communication and interaction with Canada’s beef producers.

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August 20, 2009 - Junior chefs demonstrate Canadian beef recipes

BIC helped showcase the talents of the Canadian Culinary Federation of Chefs and Cooks (CCFCC) National Junior Chef’s executive board members at the CCFCC conference held recently in Kelowna, B.C.

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August 14, 2009 - BIC helps develop new packaging for retail and foodservice sectors

As part of its effort to maximize the value of Canadian beef, the Beef Information Centre (BIC) has helped develop new beef packaging options for both retail and foodservice.

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July 29, 2009 - BIC helps ethnic markets source Canadian beef

The production of Kosher and Halal products is usually done by specialized processors, due to their relatively small market. But both markets are growing, and the Beef Information Centre (BIC) is helping processors manage that growth.

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July 24, 2009 - Beef labelling brochure creates first-stop resource for retailers

The Beef Information Centre (BIC) has developed a brochure for retailers and packers on beef labelling.

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July 15, 2009 - BIC launches new French language consumer website

The Beef Information Centre (BIC) has launched a new French language consumer website, at www.boeufinfo.org.

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July 10, 2009 - New Canadian beef brand exceeds expectations

The new Canadian beef brand, launched this past January, is gaining momentum in the retail, foodservice and food processing sectors across the country.

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July 3, 2009 - BIC invests into next generation of health benefits of beef

The nutrition benefits of beef are many – a serving of Canadian beef provides 14 essential nutrients including high-quality protein, B-vitamins and highly available iron and zinc.

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June 26, 2009 - BIC fosters partnerships with foodservice

As an organization, the Beef Information Centre (BIC) strives to maximize demand for Canadian beef and optimize the value of Canadian beef products to benefit cattle producers, by partnering with committed and reputable companies and industry partners.

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June 19, 2009 - BIC brings Canadian Beef Advantage to the table

The Beef Information Centre (BIC) continues to present the Canadian Beef Advantage to key industry decision makers.

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June 5, 2009 - Sobeys Atlantic launches full-scale ground beef program

Working with the Beef Information Centre (BIC), Sobeys Atlantic has launched a revitalized ground beef program at all Sobeys locations in Canada’s Atlantic provinces.

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May 29, 2009 - Canadian Beef Advantage profiled at large U.S. food show

The Beef Information Centre (BIC) profiled the Canadian Beef Advantage to over 52,000 people at last week’s National Restaurant Association (NRA) trade show in Chicago.

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May 22, 2009 - Make It Beef program meets with success

The Make It Beef program has been a cornerstone of the Beef Information Centre’s (BIC) consumer marketing toolkit. During the past two years, Make It Beef (MIB) has taken several steps forward, and now offers retail promotions as part of the program.

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May 15, 2009 - Canadian beef featured again on Pressure Cooker television

Canadian beef is getting additional profile this summer, during re-runs of the highly successful Pressure Cooker reality television show.

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May 8, 2009 - High profile of Canadian beef at Costco Canada warehouses

The Beef Information Centre (BIC) has partnered with Costco Canada to bring the new Canadian beef brand mark to Costco’s national AAA beef program.

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