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BIC News
December 23, 2009 - Unique products create retail opportunities for Canadian beef
Recently BIC partnered with several different groups to enhance the reach of the Canadian beef brand mark, by networking with key influencers, offering Canadian beef samples to urban consumers and through flyer advertising to rural customers.Read Full Article...
December 18, 2009 - Costco Canada launches premium beef program
The Beef Information Centre (BIC) has partnered with Costco Canada to launch a premium beef program that features only Canada Prime beef.Read Full Article...
December 11, 2009 - BIC maximizes impact at U.S. trade events
The Beef Information Centre (BIC) recently hosted a trade mission for key decision makers from the Colorado Boxed Beef Company (CBBC), a distributor located in Auburndale, Florida. Experiencing first-hand the Canadian Beef Advantage (CBA), CBBC immediately began forging a relationship with Canadian packers to develop a branded program that could provide them with a competitive advantage in the marketplace.Read Full Article...
December 2, 2009 - BIC partners with three leading restaurant chains to promote Canadian beef
The Beef Information Centre (BIC) is partnering with three of Canada’s leading restaurant chains to promote Canadian beef, including a national promotion with Quiznos.Read Full Article...
November 27, 2009 - BIC uses Facebook to promote Canadian beef in a new way
Through use of social networking tools, Canadian beef is going to where a lot of consumers are and interacting with them in a meaningful way. The Beef Information Centre (BIC) is telling the positive story of Canadian beef in a new way, via the social networking site Facebook.Read Full Article...
November 19, 2009 - BIC works with Montana’s to promote Canadian beef
The Beef Information Centre (BIC) is working in partnership with Montana's (restaurant) to launch a steak promotion between November 9 and January 9, 2010.A casual dining restaurant chain with 85 locations across Canada, Montana’s work with BIC includes development and enhancement of the restaurant’s steak program, focusing on an 8-ounce Canada AAA Top Sirloin.
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November 13, 2009 - BIC delivers CBA message to over 6,000
BIC recently participated at Grocery Innovations Canada 2009, the largest Independent retail trade show in the country, with over 6,000 industry attendees from across North America.Targeted to independent retailers, the annual show – held in Toronto – attracts attendees such as franchise and corporate retailers, manufacturers, brokers, wholesalers and distributors.
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November 13, 2009 - BIC engages Hispanic retailers at seminar
The Beef Information Centre (BIC) is conducting a series of seminars for Hispanic retailers throughout the United States over the next few months.The aim of the seminars is to educate and engage Hispanic retailers about the Canadian Beef Advantage (CBA), and to present the technical background that will strengthen the retailer’s position as an outlet for an exceptional quality beef line.
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November 2, 2009 - BIC continues work with McDonald’s Canada to ensure Canadian beef supply
The Beef Information Centre (BIC) has developed a strong alliance with McDonald’s Canada, partnering on a number of promotional initiatives nationwide – all designed to drive commitment to Canadian beef. This is especially timely in light of an email hoax spreading false information about McDonald’s Canada’s beef sourcing practices.Read Full Article...
October 16, 2009 - BIC reaches U.S. beef industry leaders with Canadian beef message
BIC recently participated in the North American Meat Processors (NAMP) annual conference held in Colorado Springs, Colorado, where delegates were able to sample Canadian beef and to listen to a presentation on the Canadian Beef Advantage (CBA).Read Full Article...
October 9, 2009 - BIC Partners with Boston Pizza to launch new Prime Rib Burger
The Beef Information Centre (BIC) has partnered with Boston Pizza to launch a new burger, the Prime Rib Burger. This brand new menu item is the first beef burger ever offered on Boston Pizza’s menu.Read Full Article...
October 1, 2009 - BIC continues to promote the Canadian beef brand identity
BIC continues to encourage Canadian retailers and foodservice operators to take advantage of the Canadian beef brand logo and the tagline Canadian beef. Goodness in every bite in their marketing initiatives.Read Full Article...
September 25, 2009 - BIC helps to market new products into Wal-Mart
Working with the Beef Information Centre (BIC), Donald’s Fine Foods promoted their Savoury Choice Marinated beef items at Wal-Mart Supercentres in B.C. and Alberta.Read Full Article...
September 18, 2009 - BIC partner of Be Food Safe program
The Beef Information Centre (BIC) has a vested interest in ensuring consumers of Canadian beef have all the tools necessary to ensure their food is safe. The Be Food Safe program – launched by the Canadian Partnership for Consumer Food Safety Education (the ‘Partnership’) – is one of those tools.Read Full Article...
September 10, 2009 - BIC stays ahead of industry issues
Interest is growing among consumers to learn more about the food they eat and how that food is produced. So it’s imperative the information they receive is accurate and fact-based.Read Full Article...
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