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BIC News
May 6, 2010 - Canadian Beef Advantage message delivered to over 12,000
For the third year in a row, the Beef Information Centre (BIC) participated at SIAL (Salon International de l’Alimentation) Canada, one of North America’s premier food industry trade events. Held in Montreal late last month, this year’s event brought together 12,759 agri-food professionals from across Canada and over 60 countries.Read Full Article...
April 27, 2010 - Sobeys increases exposure of Canadian beef
The Beef Information Centre (BIC) and grocery retailer Sobeys (97 locations in Ontario) recently collaborated on a number of initiatives designed to increase the exposure of Canadian beef at the meat case by building on the momentum of the Canadian beef multimedia campaign.Read Full Article...
April 15, 2010 - Canadian beef a hit with 13,000 delegates at foodservice trade show
It was standing room only at the Beef Information Centre (BIC) tradeshow booth during the Canadian Restaurant and Foodservices Association (CRFA) Show in Toronto last month.Read Full Article...
April 8, 2010 - BIC presents CBA at premier industry conference in U.S.
The Beef Information Centre (BIC) recently took part at the American Meat Institute’s (AMI) annual meat conference, presenting the Canadian Beef Advantage (CBA) to over 730 delegates from the United States and Canada.Read Full Article...
April 1, 2010 - Driving demand for Canadian beef
‘Strong on Nutrients’. That’s the message being touted on billboards throughout Alberta and in Southern Ontario as part of the Beef Information Centre’s (BIC) multimedia campaign, launched earlier this month.Read Full Article...
March 19, 2010 - BIC’s Canadian beef multimedia campaign reaches 3.4 million consumers through marketing initiatives
The Beef Information Centre (BIC) is undertaking significant marketing efforts as part of the Canadian beef multimedia campaign, launched March 1.Read Full Article...
March 19, 2010 - Canada Safeway and Canadian beef – a winning combination
As part of the Canadian beef multimedia campaign launched March 1, the Beef Information Centre (BIC) is working with a number of retailers to further add value to Canadian beef at the meat case.Read Full Article...
March 12, 2010 - Panago pizzas feature Canadian beef
The Beef Information Centre (BIC) has partnered with Panago, a premier delivery-takeout pizza franchise, to promote Canadian beef on three of their crumbled beef pizzas: Mediterranean Pizza, Beef Taco Pizza and Bacon Cheeseburger Pizza.Read Full Article...
March 8, 2010 - Costco enhances ‘Slice and Save’ program in collaboration with BIC
The Beef Information Centre (BIC) has partnered with Costco Canada, one of Canada’s leading retailers of Canadian beef, to further develop Costco’s ‘Slice and Save’ program.Read Full Article...
March 5, 2010 - Canadian beef radio ads and a new contest from BIC
New radio advertisements in Ontario and Alberta, touting the healthfulness of Canadian beef, are now airing as part of the Canadian beef multimedia consumer campaign launched earlier this week by the Beef Information Centre (BIC).Read Full Article...
March 2, 2010 - Canadian beef brand consumer campaign launches in Ontario and Alberta
Calgary, AB – The Beef Information Centre (BIC) is launching the 2010 Canadian beef multimedia consumer campaign this week, with the aim of driving consumer demand for Canadian beef.Read Full Article...
February 26, 2010 - BIC expands reach to 1.6 million consumers through innovative partnerships
A recent consumer-targeted initiative by the Beef Information Centre (BIC) – Make it Beef (MIB) Hosting the Holidays – demonstrated the power of partnerships to extend program investment and help drive Canadian beef demand.Read Full Article...
February 19, 2010 - New BIC nutrition podcasts focus on health benefits of Canadian beef
This March, the Beef Information Centre (BIC) launches five new podcasts as part of its Nutricast Radio series. Three of the podcasts are geared to consumers and focus on including nutrient-rich Canadian beef as part of a balanced diet. Two additional podcasts are geared to health professionals.Read Full Article...
January 15, 2010 - U.S. retailers discover it’s COOL to sell Canadian beef
Now that country-of-origin labelling (COOL) is a reality, U.S. retailers are leveraging the label requirements to build unique and differentiated store brands using Canadian beef.Read Full Article...
December 23, 2009 - BIC partners with abc Country Restaurant to launch Canadian beef winter promotion
The Beef Information Centre is partnering with abc Country Restaurant to launch a comfort food promotion featuring several new menu items.Read Full Article...
What's New
The American Culinary Federation (ACF), established in 1929, is the premier professional organization for chefs in the United States. With more than 20,000 members spanning 225 chapters nationwide, ACF is the culinary leader in offering educational resources, training, apprenticeship and program accreditation. In addition, ACF operates the most comprehensive certification program for chefs in the United States.
