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BIC News
March 12, 2010 - Panago pizzas feature Canadian beef
The Beef Information Centre (BIC) has partnered with Panago, a premier delivery-takeout pizza franchise, to promote Canadian beef on three of their crumbled beef pizzas: Mediterranean Pizza, Beef Taco Pizza and Bacon Cheeseburger Pizza.Read Full Article...
March 8, 2010 - Costco enhances ‘Slice and Save’ program in collaboration with BIC
The Beef Information Centre (BIC) has partnered with Costco Canada, one of Canada’s leading retailers of Canadian beef, to further develop Costco’s ‘Slice and Save’ program.Read Full Article...
March 5, 2010 - Canadian beef radio ads and a new contest from BIC
New radio advertisements in Ontario and Alberta, touting the healthfulness of Canadian beef, are now airing as part of the Canadian beef multimedia consumer campaign launched earlier this week by the Beef Information Centre (BIC).Read Full Article...
March 2, 2010 - Canadian beef brand consumer campaign launches in Ontario and Alberta
Calgary, AB – The Beef Information Centre (BIC) is launching the 2010 Canadian beef multimedia consumer campaign this week, with the aim of driving consumer demand for Canadian beef.Read Full Article...
February 26, 2010 - BIC expands reach to 1.6 million consumers through innovative partnerships
A recent consumer-targeted initiative by the Beef Information Centre (BIC) – Make it Beef (MIB) Hosting the Holidays – demonstrated the power of partnerships to extend program investment and help drive Canadian beef demand.Read Full Article...
February 19, 2010 - New BIC nutrition podcasts focus on health benefits of Canadian beef
This March, the Beef Information Centre (BIC) launches five new podcasts as part of its Nutricast Radio series. Three of the podcasts are geared to consumers and focus on including nutrient-rich Canadian beef as part of a balanced diet. Two additional podcasts are geared to health professionals.Read Full Article...
January 15, 2010 - U.S. retailers discover it’s COOL to sell Canadian beef
Now that country-of-origin labelling (COOL) is a reality, U.S. retailers are leveraging the label requirements to build unique and differentiated store brands using Canadian beef.Read Full Article...
December 23, 2009 - BIC partners with abc Country Restaurant to launch Canadian beef winter promotion
The Beef Information Centre is partnering with abc Country Restaurant to launch a comfort food promotion featuring several new menu items.Read Full Article...
December 23, 2009 - Unique products create retail opportunities for Canadian beef
Recently BIC partnered with several different groups to enhance the reach of the Canadian beef brand mark, by networking with key influencers, offering Canadian beef samples to urban consumers and through flyer advertising to rural customers.Read Full Article...
December 18, 2009 - Costco Canada launches premium beef program
The Beef Information Centre (BIC) has partnered with Costco Canada to launch a premium beef program that features only Canada Prime beef.Read Full Article...
December 11, 2009 - BIC maximizes impact at U.S. trade events
The Beef Information Centre (BIC) recently hosted a trade mission for key decision makers from the Colorado Boxed Beef Company (CBBC), a distributor located in Auburndale, Florida. Experiencing first-hand the Canadian Beef Advantage (CBA), CBBC immediately began forging a relationship with Canadian packers to develop a branded program that could provide them with a competitive advantage in the marketplace.Read Full Article...
December 2, 2009 - BIC partners with three leading restaurant chains to promote Canadian beef
The Beef Information Centre (BIC) is partnering with three of Canada’s leading restaurant chains to promote Canadian beef, including a national promotion with Quiznos.Read Full Article...
November 27, 2009 - BIC uses Facebook to promote Canadian beef in a new way
Through use of social networking tools, Canadian beef is going to where a lot of consumers are and interacting with them in a meaningful way. The Beef Information Centre (BIC) is telling the positive story of Canadian beef in a new way, via the social networking site Facebook.Read Full Article...
November 19, 2009 - BIC works with Montana’s to promote Canadian beef
The Beef Information Centre (BIC) is working in partnership with Montana's (restaurant) to launch a steak promotion between November 9 and January 9, 2010.A casual dining restaurant chain with 85 locations across Canada, Montana’s work with BIC includes development and enhancement of the restaurant’s steak program, focusing on an 8-ounce Canada AAA Top Sirloin.
Read Full Article...
November 13, 2009 - BIC delivers CBA message to over 6,000
BIC recently participated at Grocery Innovations Canada 2009, the largest Independent retail trade show in the country, with over 6,000 industry attendees from across North America.Targeted to independent retailers, the annual show – held in Toronto – attracts attendees such as franchise and corporate retailers, manufacturers, brokers, wholesalers and distributors.
Read Full Article...
What's New
The Beef Information Centre (BIC) has partnered with Panago, a premier delivery-takeout pizza franchise, to promote Canadian beef on three of their crumbled beef pizzas: Mediterranean Pizza, Beef Taco Pizza and Bacon Cheeseburger Pizza.
