March 5, 2010 - Canadian beef radio ads and a new contest from BIC

New radio advertisements in Ontario and Alberta, touting the healthfulness of Canadian beef, are now airing as part of the Canadian beef multimedia consumer campaign launched earlier this week by the Beef Information Centre (BIC).

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March 2, 2010 - Canadian beef brand consumer campaign launches in Ontario and Alberta

Calgary, AB – The Beef Information Centre (BIC) is launching the 2010 Canadian beef multimedia consumer campaign this week, with the aim of driving consumer demand for Canadian beef.

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February 26, 2010 - BIC expands reach to 1.6 million consumers through innovative partnerships

A recent consumer-targeted initiative by the Beef Information Centre (BIC) – Make it Beef (MIB) Hosting the Holidays – demonstrated the power of partnerships to extend program investment and help drive Canadian beef demand.

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February 19, 2010 - New BIC nutrition podcasts focus on health benefits of Canadian beef

This March, the Beef Information Centre (BIC) launches five new podcasts as part of its Nutricast Radio series. Three of the podcasts are geared to consumers and focus on including nutrient-rich Canadian beef as part of a balanced diet. Two additional podcasts are geared to health professionals.

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January 15, 2010 - U.S. retailers discover it’s COOL to sell Canadian beef

Now that country-of-origin labelling (COOL) is a reality, U.S. retailers are leveraging the label requirements to build unique and differentiated store brands using Canadian beef.

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December 23, 2009 - BIC partners with abc Country Restaurant to launch Canadian beef winter promotion

The Beef Information Centre is partnering with abc Country Restaurant to launch a comfort food promotion featuring several new menu items.

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December 23, 2009 - Unique products create retail opportunities for Canadian beef

Recently BIC partnered with several different groups to enhance the reach of the Canadian beef brand mark, by networking with key influencers, offering Canadian beef samples to urban consumers and through flyer advertising to rural customers.

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December 18, 2009 - Costco Canada launches premium beef program

The Beef Information Centre (BIC) has partnered with Costco Canada to launch a premium beef program that features only Canada Prime beef.

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December 11, 2009 - BIC maximizes impact at U.S. trade events

The Beef Information Centre (BIC) recently hosted a trade mission for key decision makers from the Colorado Boxed Beef Company (CBBC), a distributor located in Auburndale, Florida. Experiencing first-hand the Canadian Beef Advantage (CBA), CBBC immediately began forging a relationship with Canadian packers to develop a branded program that could provide them with a competitive advantage in the marketplace.

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December 2, 2009 - BIC partners with three leading restaurant chains to promote Canadian beef

The Beef Information Centre (BIC) is partnering with three of Canada’s leading restaurant chains to promote Canadian beef, including a national promotion with Quiznos.

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November 27, 2009 - BIC uses Facebook to promote Canadian beef in a new way

Through use of social networking tools, Canadian beef is going to where a lot of consumers are and interacting with them in a meaningful way. The Beef Information Centre (BIC) is telling the positive story of Canadian beef in a new way, via the social networking site Facebook.

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November 19, 2009 - BIC works with Montana’s to promote Canadian beef

The Beef Information Centre (BIC) is working in partnership with Montana's (restaurant) to launch a steak promotion between November 9 and January 9, 2010.

A casual dining restaurant chain with 85 locations across Canada, Montana’s work with BIC includes development and enhancement of the restaurant’s steak program, focusing on an 8-ounce Canada AAA Top Sirloin.

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November 13, 2009 - BIC delivers CBA message to over 6,000

BIC recently participated at Grocery Innovations Canada 2009, the largest Independent retail trade show in the country, with over 6,000 industry attendees from across North America.
 
Targeted to independent retailers, the annual show – held in Toronto – attracts attendees such as franchise and corporate retailers, manufacturers, brokers, wholesalers and distributors.

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November 13, 2009 - BIC engages Hispanic retailers at seminar

The Beef Information Centre (BIC) is conducting a series of seminars for Hispanic retailers throughout the United States over the next few months.

The aim of the seminars is to educate and engage Hispanic retailers about the Canadian Beef Advantage (CBA), and to present the technical background that will strengthen the retailer’s position as an outlet for an exceptional quality beef line.

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November 2, 2009 - BIC continues work with McDonald’s Canada to ensure Canadian beef supply

The Beef Information Centre (BIC) has developed a strong alliance with McDonald’s Canada, partnering on a number of promotional initiatives nationwide – all designed to drive commitment to Canadian beef. This is especially timely in light of an email hoax spreading false information about McDonald’s Canada’s beef sourcing practices.

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