September 1, 2010 - Raising awareness of Canadian beef with chefs

The American Culinary Federation (ACF), established in 1929, is the premier professional organization for chefs in the United States. With more than 20,000 members spanning 225 chapters nationwide, ACF is the culinary leader in offering educational resources, training, apprenticeship and program accreditation. In addition, ACF operates the most comprehensive certification program for chefs in the United States.

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July 23, 2010 - Boston Pizza launches new Canadian beef burgers

Hot on the heels of its highly successful Prime Rib Burger launch last fall, Boston Pizza has added two additional Canadian source-grind beef burgers to its menu – the Jack Daniels Double Bacon Burger and the Mushroom Swiss Burger – for a limited time, from July 12 to September 7.

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July 19, 2010 - Canadian beef puts the ‘fresh’ in FreshCo

Grocery retailer Sobeys has undertaken a complete makeover of their Ontario discount retail outlet Price Chopper with the new name FreshCo and a whole new look.

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July 19, 2010 - Showing support for Canada’s beef producers

Canadian beef will be on the menu on July 31, as Canadians celebrate Food Day Canada.

The Beef Information Centre (BIC) is sponsoring and supporting Food Day Canada, formerly known as the World’s Longest BBQ, which was originally started in 2003 in support of Canada’s beef farmers and ranchers. The event has since expanded so it now includes all Canadian farmers and fishers.


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July 13, 2010 - BIC partners with Canadian beef producers to launch value-added beef products

BIC strives to maximize demand for Canadian beef and optimize the value of Canadian beef products by strategically partnering with committed and reputable companies and industry partners. This includes working with individual Canadian beef producers to develop new value-added products that feature their home-grown beef.

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July 12, 2010 - NAMP collaboration benefits Canadian beef producers

The North America Meat Processors Association (NAMP) is the premier association of meat processors throughout North America with a strong focus on education, resources and technology. It also provides regulatory assistance, marketing and networking opportunities for member companies both large and small throughout North America.

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July 2, 2010 - Health professionals learn of nutrient-rich approach to build healthier diets

The nutrient-richness of Canadian beef is recognized by dietitians across the country, and the Beef Information Centre (BIC) is key to ensuring these health professionals are provided with factual based information.

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June 30, 2010 - New Canadian beef products a hit at retail

New product development is an ongoing mandate for the Beef Information Centre (BIC). Working with processors large and small to facilitate the development of new products featuring Canadian beef can be a long and complicated process, so it’s exciting when they are launched and meet with success.

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June 17, 2010 - Canadian beef attributes promoted at IGA Quebec

In Quebec, grocery retailer IGA (a division of Sobeys) has repositioned their AAA beef program at all 278 IGA stores in the province, to focus on the quality attributes of Canada AAA beef.

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June 11, 2010 - Source grind campaign aims to increase carcass value

To increase carcass value for mature cattle and to increase consumer awareness of source grinds (eg., ground round, ground sirloin, ground chuck) at retail, the Beef Information Centre (BIC) is initiating a media campaign to promote the goodness of ‘steak-experience’ ground beef.

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June 8, 2010 - One billion and counting – Canadian beef brand forms lasting impressions

The Canadian beef brand mark is having a huge impact in the retail, foodservice and processing industries. With 66 brand license holders in Canada, the Canadian beef brand mark has had an estimated one billion impressions in the past 12 months (an impression is a single exposure to an advertisement or display of a banner ad).

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June 4, 2010 - BIC appears at premier foodservice show in U.S.

The Beef Information Centre (BIC) showcased Canadian beef to hundreds of people recently at the National Restaurant Association (NRA) Show in Chicago.



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May 27, 2010 - Canadian beef promotion at Arby’s

The Beef Information Centre (BIC) is partnering with Arby’s Canada to communicate positive nutrition messaging about Canadian beef.
Arby’s is a national quick-service restaurant chain with a focus on fresh roast beef sandwiches. This promotion runs May through June at 120 locations across Canada.

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May 17, 2010 - BIC committed to food safety education

A founding member of the Canadian Partnership for Consumer Food Safety Education, the Beef Information Centre (BIC) ensures consumers of Canadian beef have access to tools necessary to keep their food safe.

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May 7, 2010 - BIC radio contest reinforces Canadian beef message

Positive beef messaging was recently broadcast across Canada, generating close to 125 million media impressions (opportunities for Canadians to hear about beef) via a contest aired on 110 radio stations.

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